DataSift offers first analysis at scale of how LinkedIn’s members engage with content
The new service can be used to find and target audiences, boost a brand’s image or improve content marketing.
As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers.
To help reach these audiences, data intelligence firm DataSift announced this week a new service that analyzes the topics and kinds of content that most interest specific job holders among LinkedIn’s 467 million members.
This new LinkedIn Engagement Insights, DataSift says, is the first such offering at scale. It utilizes DataSift’s Pylon social analytics platform to deliver insights for finding audiences, boosting a brand or improving content for ad planning and content marketing. DataSift says it is the only strategic data provider for LinkedIn, and this is its first partnership with the social network.