Get the most important digital marketing news each day.
Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the problem is getting a lot worse, resulting in a huge headache for small business owners.
Rather than outlining all the issues and turning this post into a huge rant, I wanted to offer some suggestions that I think would help solve some of the major issues we are seeing in the Local SEO world.
1. Please offer business owners a better path to reporting fake reviews
Currently, there are several ways to contact Google My Business (GMB) support: phone support, email support, Twitter and Facebook. But there’s no way to get anyone at GMB to look at reports from people on businesses that aren’t theirs.
That means if Joe the Plumber’s competitor in his town is a massive spammer and is ranking everywhere on Google, Joe can’t contact GMB about it at all. They won’t allow him to report the competitor, even if he is breaking every single guideline Google has out there.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.