Decibel launches a Score for digital experience
The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential KPI.
Experience may be a subjective thing, but London-based Decibel has launched a platform to score its digital embodiment.
The new Digital Experience Intelligence platform generates a Digital Experience Score, or DXS, ranging from a low of 1 to a high of 10. The Score is intended to establish a user’s state of mind when interacting with a website or mobile app, and the London-based analytics firm says this is the first time such scoring has been available at scale.
CEO Ben Harris, who described this new Score as “absolutely game-changing,” told me that the platform employs five categories of metrics. There’s Distance, gauging how far a mouse or scroll movement travels, and Velocity, to detect the speed of user actions. Movement tracks right, left, up or down, Focus shows how long a user is engaged, and Hesitation conveys hovering without clicking.