DeepIntent decides to take on the Russian ad army
The New York City-based ad tech firm is launching what it says is the first political ad verification service by a DSP.
If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one demand-side platform (DSP) is suiting up to stop you.
DeepIntent is launching this week a private beta of a new feature called Verified Ads that checks whether submitted political ads originate from a genuine, US-based advertiser.
The New York City-based company says that, to its knowledge, this is the first verification layer by a DSP to weed out ads by foreign or other mysterious actors, although other kinds of ad quality filtering is increasingly common among ad tech providers. Founded last year, DeepIntent says ads handled by its platform appear on the sites of such publishers as The New York Times, Fox News and CNN.