Delivering great customer experiences doesn’t happen overnight
Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen.
Marketers have a lot of different priorities these days. One thing that many of us have in common, however, is that we’re constantly seeking out ways to deliver better customer experiences across all touch points, from traditional to digital.
If you find yourself nodding in agreement, the good news is, you’re in good company. About 90 percent of brands surveyed by Gartner have said they plan to compete this year primarily on the basis of digital customer experience alone.
Think about that for a moment. The vast majority of marketers today realize that the best way to differentiate their brands in the future is by delivering better customer experiences.
In fact, Gartner also has projected that by 2020, more than 40 percent of digital analytics-related projects will relate to an aspect of customer experience. So, if you’ve already jumped on the “digital customer experience” bandwagon — even if only in theory — you might as well consider yourself ahead of the curve.
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