Delmondo, Uru team up for automated video content analysis service
As part of the new partnership, the New York City companies are also launching what they say is the first automated video scanning for brand safety.
As digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by them or by the influencers they hire — elicit the best responses.
To provide tools for that purpose, social video analytics firm Delmondo has announced a partnership with AI/computer vision firm Uru to automatically recognize brands’ video content and generate analytics about who’s watching. This is the first such partnership for both of the New York City-based firms, and it showcases the launch of what Uru says is the first automated brand safety scanning for video.