DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ — site traffic
The tool, now out of beta, shows traffic sources going back three levels and makes recommendations on where to spend to increase visitors.
Called Traffic Cloud, the platform has previously been tested with a couple of dozen brands in pharma, CPG, retail and e-commerce over eight months of a beta period. It maps visitor traffic to a brand’s website, so that Brand X can see the sites, blogs, search terms or social networks its visitors came from — going back three levels.
The referring data shows which traffic sources — including social influencers and types of content — generated the customers who bought the most on Brand X’s site.
With this information, a brand could, for instance, decide to spend money advertising on Site ABC, because that’s where the most traffic or the best customers come from.