Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust
Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will.
Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union (EU) members’ data went into effect in May. California mirrored many of the GDPR’s tenets when it passed its landmark data privacy bill last month, and it’s expected that other states will follow suit.
Both laws call for businesses to shore up their processes and procedures to ensure that breaches are less likely to happen — and impose huge fines when they do.