DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo
The Chicago-based firm says this is the first time a call analytics provider is offering drag-and-drop reports from other platforms.
DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad.
That data can then be exported via API to other tools, like marketing platforms, to compare the call analytics with campaigns in other channels.
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