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DiCaprio’s Oscar Win Sets New Twitter Record

Sorry, Ellen DeGeneres, but Leo's award for Best Actor beat out your famous group selfie for the most-tweeted moment in Oscar's history.

Matt McGee on February 29, 2016 at 1:59 pm
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twitter-movies-theater-curtain-ss-1920

Leonardo DiCaprio can stand up and shout today that he’s the “King of Twitter!”

His win for Best Actor at Sunday night’s Academy Awards set a new record, with 440,000 tweets per minute, making it the most-tweeted minute of any Oscars telecast. It shattered the previous record of 255,000 tweets per minute, which was set in 2014 when Ellen Degeneres took that famous group selfie with a number of Hollywood stars.

Overall, Twitter says there were a little more than 24 million Oscar-related tweets over a 7 1/2-hour period before, during and after the ceremony, and those tweets resulted in 3.9 billion impressions across Twitter’s platform and the web.

Twitter total audience: 3.9B views of #Oscars Tweets on & off Twitter, based on 24.2m Tweets (inc .pre & post show) pic.twitter.com/rH1KLuTAR8

— Twitter Data (@TwitterData) February 29, 2016

That’s comparable, but a little less than the 27 million tweets and 4.3 billion impressions that Twitter self-reported after the Super Bowl earlier this month.



About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Channel: Social Media MarketingOscarsStatistics: Social MediaTwitterTwitter: Statistics

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