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What you didn’t know about recent Quality Score changes
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.
Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t changing, advertisers using a tool or script to track QS may need to update their automations. I’ve updated Optmyzr’s (my company) free AdWords Script that calculates account-level QS to be compatible with the change in reporting, so grab a copy of that code at the end of my post.
The announced change is not a big deal, but some of the other recent AdWords changes, like Expanded Text Ads (ETAs) and device-level bid modifiers, also have an impact on QS that I haven’t seen many discussions about. So I’ll share my thoughts on what these other changes mean for QS.
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