• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Buried: Digg Bought By Betaworks For A Fraction Of Its Former Value

It feels like MySpace all over again. Seems like just yesterday Google was about to buy the hot-shot Digg for a reported $200 million dollars. But nay, today the NY-based tech firm Betaworks is purchasing the fallen giant for a meager $500,000.   [UPDATE: Techcrunch is reporting that other portions of Digg have been disassembled and […]

Greg Finn on July 12, 2012 at 4:59 pm
  • More

digg-logo-200pxIt feels like MySpace all over again.

Seems like just yesterday Google was about to buy the hot-shot Digg for a reported $200 million dollars. But nay, today the NY-based tech firm Betaworks is purchasing the fallen giant for a meager $500,000.  

[UPDATE: Techcrunch is reporting that other portions of Digg have been disassembled and sold off.  LinkedIn paid between $3.75 and $4 million for nearly 15 Digg Patents while the Washington Post ended up paying $12 million dollars for the Digg team.]  

Betaworks plans on folding Digg into News.me Inc. according to the Wall Street Journal.

Started by Kevin Rose, Jay Adelson, Owen Byrne and Ron Gorodetzky in 2004, Digg was once one of the premier social websites. During its run, Digg acquired $45 million in funding and entertained hundreds of thousands of users.  The downfall began with over-regulation, over-development and feature removals that made the site more about moderators than users.

(image courtesy of BusinessWeek)

The sale of Digg won’t bode well for the most public founder, Kevin Rose. Earlier this year Rose joined Google where he lasted just over a 2 months before leaving for Google Ventures.

Digg is one of a handful of now-defunct startups. Other notable failures were Pownce (a pseudo-Twitter) and Oink (real-time rankings).

For more information, see the official announcement from Digg.

 



About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Channel: Social Media MarketingDiggSocial Media Marketing

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok