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What digital transformation means for brands
Contributor Dan Purvis takes a look at the evolution of digital and how brands can stay a step ahead of the competition by embracing this digital transformation.
Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and grow effectively.
A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles in some instances. Digital transformation will be key to all business growth: International Data Corporation (IDC) forecasts suggest that 60 percent of the Forbes Global 2000 will have doubled their productivity by 2020 due to digitization and the adoption of technology to streamline processes.
With the largest companies in the world and CEOs of all brands seeing growth and digital transformation as strategic imperatives, even the smallest brands should follow suit and embrace the need for all things digital.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.