What digital transformation means for brands

Dan Purvis on
  • Categories: A-From MTT, Channel: Martech: Management, Martech Column
  • Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the influx of digital-based processes and systems required to work and grow effectively.

    A wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles in some instances. Digital transformation will be key to all business growth: International Data Corporation (IDC) forecasts suggest that 60 percent of the Forbes Global 2000 will have doubled their productivity by 2020 due to digitization and the adoption of technology to streamline processes.

    With the largest companies in the world and CEOs of all brands seeing growth and digital transformation as strategic imperatives, even the smallest brands should follow suit and embrace the need for all things digital.

    [Read the full article on MarTech Today.]


    About The Author

    Dan Purvis
    Dan Purvis is Founder and Director of Comms Axis, a full-service marketing agency specializing in content marketing, social media, and digital marketing for businesses of all sizes. Previously ranked by Brand Republic as one of the Top 50 UK Marketing and Social Media influencers, Dan Purvis is passionate about the philosophy behind Comms Axis: we bring content, marketing and sales together to connect brands with their audiences to accelerate business growth. Dan is also proud to be a Media Champion for the Alzheimer’s Society and has raised nearly £10,000 for the charity since his father passed away in October 2016.