Get the most important digital marketing news each day.
Don’t get duped by duplicate content: 8 quick checks for every SEO
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.
You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you?
Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month you’ll be sacrificing your precious crawl budget. Manifesting itself in several forms, duplicate content may be one of the most elusive and widely overlooked problems that can affect your site’s ability to rank. It oftentimes stems from a sites’ information architecture or CMS limitations — which likely means it wasn’t deliberate.
Unfortunately, there is no simple check in Google Search Console that will flag this issue for you. Even the most advanced third-party tools don’t always do a good job of finding duplicate content — especially when the source is internal.
Following are eight potential sources of duplicate content that could be affecting your site.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.