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Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.

Pauline Jakober on February 21, 2017 at 1:30 pm

If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for online advertisers.

Over the years, my advertising agency has had the pleasure of working with a number of these institutions, and we’ve learned (sometimes the hard way!) some important lessons.

Here are a few dos and don’ts of running PPC advertising for the education vertical market….

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Pauline Jakober

Pauline Jakober is CEO of Group Twenty Seven, a boutique online advertising agency specializing in the Google AdWords and Bing Ads networks. As a Google AdWords Certified Partner, Jakober and her team practice cutting edge paid search strategy and management for clients across many industries.