DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.
Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player stats and live scores, messaging other fans and watching related videos, according to a Google-commissioned Ipsos study.
Real-time triggers allow advertisers to set predefined moments that correspond to a live TV or other event. The triggers then activate display and video campaigns in real time immediately after the event occurs.
For example, Super Bowl advertisers using DoubleClick Bid Manager (DBM) can set triggers to activate digital campaigns right after their live television ads air during the big game.