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Drift unveils a chat window that knows when your account is visiting the site
Called Drift AM, it syncs with Salesforce CRM, notifies the account’s salesperson for that account and delivers an opening personalized message.
When someone from a targeted account visits your website, Demandbase and other vendors can direct on-site ads, targeted content or follow-up ads to that target’s interests.
Now, Boston-based Drift has launched Drift ABM, which it says is the first site-based chat targeted by account.
When a visitor from a targeted account visits the website, the salesperson for that account gets a real-time browser notification or smartphone push notification, and the visitor sees a chat window with a welcome message that has been personalized by the salesperson for that account.