Get the most important digital marketing news each day.
E-Commerce On Twitter Brand Pages? Later This Year, Report Says
Twitter users may soon be able to do business with their favorite companies from right inside the company’s Twitter brand page. E-commerce capability is reportedly one of several “big changes” that’s coming to Twitter brand pages, according to an Ad Age article today.
Ad Age cites a trio of executives who say that Twitter will add new capabilities to brand pages including e-commerce, sweepstakes and contests — allowing consumers to interact with companies without leaving Twitter’s website.
The product will allow app developers to build experiences on Twitter, much the way they do on Facebook. The features will be contained within the brand’s tweet timeline, a departure from the 140-character limit of a tweet or images and videos that can now displayed. While no date has been set for the release of the product, Twitter has been telling clients to expect it this year.
Twitter did not give Ad Age a comment on its report.
Twitter launched brand pages in December in a very limited fashion, and then expanded them a month ago to more accounts. But, aside from some small visual enhancements and the ability to “pin” a tweet to the top of the page, there’s really not much substance to Twitter brand pages just yet. They’ll need to become much more compelling before both brands and Twitter will really notice them and want to use them.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.