E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android

Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013.

While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores.

Based on e-commerce transactions from over 100 retailers and 70 million shoppers, Custora’s data also revealed a slight increase in the average conversion rate last month, holding at 2.2 percent compared to 2.1 percent in January 2013.

Mobile accounted for a third of January’s online transactions according to Custora. The company’s data revealed 20 percent of online orders occurred on an Android device, up 6 percent from last January when 14 percent of orders were made on an Android.

E-commerce Transactions for January 2014 by Mobile Device

Custora’s data also showed January’s Average Order Value (AOV) climbed 1.3% over January 2013’s AOV numbers.

“This indicates that the e-commerce environment remained stable and did not become more promotional and discount-driven compared to last year,” reported Custora on its company blog.

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Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.