E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android

Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013.

While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores.

Based on e-commerce transactions from over 100 retailers and 70 million shoppers, Custora’s data also revealed a slight increase in the average conversion rate last month, holding at 2.2 percent compared to 2.1 percent in January 2013.

Mobile accounted for a third of January’s online transactions according to Custora. The company’s data revealed 20 percent of online orders occurred on an Android device, up 6 percent from last January when 14 percent of orders were made on an Android.

E-commerce Transactions for January 2014 by Mobile Device

Custora’s data also showed January’s Average Order Value (AOV) climbed 1.3% over January 2013’s AOV numbers.

“This indicates that the e-commerce environment remained stable and did not become more promotional and discount-driven compared to last year,” reported Custora on its company blog.

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Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.