• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home
Martech: Analytics & Data

Get the most important digital marketing news each day. See terms.


Earned media platform Cision adds image tracking with ShareIQ purchase

ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified.

Barry Levine on August 13, 2018 at 11:45 am
  • More

Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content.

Previously, Cision’s platform tracked image performance for brands, based on text associated with the image via social media hashtags or written metadata. It did not track the performance of visuals directly based on the image.

But ShareIQ’s patent-pending platform turns an entire image into a hash, then tracks it across the web even if there are small changes.

A hash is a unique code generated from a given file of data — in this case the configuration of bits in the image. With a cryptographic hash, a small change in the original file means a big change in the hash code, which is why a cryptographic hash is used to ensure that there has been no tampering with, say, a transmitted message.

[Read the full article on MarTech Today.]



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: Martech: Analytics & DataGoogle: Images

Get the most important digital marketing news each day. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR CONFERENCES

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

November 18-19, 2019: SMX Paris

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

June 8-10, 2020: SMX Advanced

November 11-12, 2020: SMX East

May 21-22, 2019: SMX London

Sept 30 - Oct 1, 2019: SMX Advanced Europe

×


Learn More About Our SMX Events

White Papers

  • Building Customer Engagement:
  • The Market Research Cloud Explained
  • The State of Local Marketing in Manufacturing
  • How to Choose the Best Marketing Analytics Software in 2020
  • How to Create Amazing Infographics
See More Whitepapers

Webinars

  • 60-Minute Masterclass: Google Ads & Phone Call Conversions
  • A New Decade of Martech with Dr. Martech and Mr. Hype
  • Bridge the Gap between Marketing and CX (Without Buying More Technology)
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research
Sidebar Inbox Deliverability 2019
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech West
  • MarTech East
  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2020 Third Door Media, Inc. All rights reserved.