Get the most important digital marketing news each day.
An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
We all want to rank well, but there are times when it seems nearly impossible to do so.
There can be many causes for rankings shortfalls, and as I pointed out recently, sometimes it seems Google is just not interested in ranking businesses like yours for a target query.
That can be frustrating for anyone which is why my previous article suggested a way to determine if your target keyword phrase was a good fit for the terms you want to rank for.
Sometimes it’s better to pursue keyword phrases for which you know have a better chance of ranking than those you want to rank for.
In today’s post, I’m going to talk about factors Google may use to determine if a site is reasonably relevant for the keywords it targets.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.