Ellen’s Record-Breaking Oscars Selfie Is Big Hit On Facebook, Too

There’s no question that Ellen’s selfie taken during the Oscars and surrounded by celebrities has set a new record on Twitter. But the picture has proven a huge hit on Facebook, too — rivaling Twitter’s figures and perhaps heading toward a Facebook record. On Twitter, Ellen’s selfie has over 1.5 million retweets at the moment, […]

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There’s no question that Ellen’s selfie taken during the Oscars and surrounded by celebrities has set a new record on Twitter. But the picture has proven a huge hit on Facebook, too — rivaling Twitter’s figures and perhaps heading toward a Facebook record.

On Twitter, Ellen’s selfie has over 1.5 million retweets at the moment, well past the 887,000 record that was held by Barack Obama’s reelection tweet:

On Facebook, the picture was also shared on Ellen’s page and has just over 1 million likes, at the time of this story:

You can debate whether a retweet is worth more or less than a like and how much exposure each will generate.

I’d say it was pretty clear Ellen was playing live for the Twitter audience. She even announced mid-show that Twitter told her she’d broken the record.

But the high figure will give Facebook some strong ammunition that live TV plays a big role on its platform, as well — especially for photo to have generated so much attention while the show was still going.

On Facebook, Ellen’s not yet a record-breaker. As BetaTwentyOne noted to us on Twitter, Barack Obama’s reelection post has 4.4 million tweets, so Ellen would have to at least top that.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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