Email in 2017: Dying platform or still a worthy investment?
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow.
Email has proven to be a solid investment; over the past few years, it’s seen over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits, consolidation and divestments.
This series of events begs the question: Which way are the winds blowing for companies in the digital communications space? The “marketing clouds” appear to be getting bigger, but that hasn’t stopped the industry from growing new, highly specialized point solutions that address new channels, consumer behaviors and the swelling treasure trove of data available to marketers today.,
In 2015, SparkPost (then Message Systems) raised $21 million. Just recently, the company announced a $10 million round of funding.
Another high-profile funding event involved Iterable, a multi-channel marketing front end. Iterable raised $23 million in a series B funding round in December, demonstrating that there’s still space and interest from investors in the idea of marketing front ends and campaign management solutions.
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