Embrace a product manager mindset to improve 2018 SEO KPIs

Adam Dorfman on
  • Categories: A-From SEL, Channel: SEO, Search Marketing Column
  • For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions of pages. For the second half, I’ve been on the product side of a software-as-a-service platform designed to help large multilocation brands achieve digital success.

    Living and breathing product development has been helpful in reshaping how I prioritize and execute in all areas of my life, SEO consulting included. To that end, I believe it would be helpful for SEO professionals to think more like good product managers.

    [Read the full article on Search Engine Land.]


    About The Author

    Adam Dorfman
    Adam Dorfman is the Senior Vice President of Product & Technology at SIM Partners where he leads the teams responsible for the best in class local automation platform Velocity. Follow him on Twitter @phixed.