Get the most important digital marketing news each day.
Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App!
Sneaker fans already express themselves via their footwear, and the athletic shoe retailer is now allowing them to do so in social media as well.
By now, most every brand of significance has a mobile app which people can use to either interact with the brand or buy the brand’s products. Except Foot Locker. Until this week. The brand just launched its first mobile app for iOS and Android.
The new app, along with the usual e-commerce functionality, store locator and social integration, features what the brand calls Shoemoji. Yes, it’s exactly like what it sounds. Shoe emojis.
In the app, people can craft messages using both text and a selection of 80 shoe emojis and then share their message to Facebook, Instagram, Twitter or via text. Foot Locker promises to update the app frequently as new shoe designs are released.
Shoemojis may not be the most sticky of the new app’s features, though. It will also include a Release Calendar and Launch Locator — which allows sneaker aficionados to keep up with the latest shoe releases from brands like Nike, Adidas, Puma and Under Armour, as well as find what locations have them in stock. Users can also add the release dates to their own smartphone calendar via the app.
The shoe release information seems to be the most sought-after type of content on Foot Locker’s Twitter and Facebook presences, especially as Nike launches a series of shoes bearing the names of basketball phenoms LeBron James, Kobe Bryant and Kevin Durant — the Elite Series Team Collection.
Additionally, users are looking to Foot Locker for the Retro Air Jordans 13 Low “Hornet” coming out tomorrow there and other retailers, but not available at the Nike store until the 24th.
Of the app’s launch, Foot Locker EVP of Marketing Stacy Cunningham said:
“We are very excited to introduce our first smartphone application. We know how important phones are in our customers’ lives and we always want to offer them a premium experience with Foot Locker wherever they may be. We believe that the Foot Locker App, along with the introduction of Shoemoji, is another great way for us to provide that experience.”
So far, the app has gotten a generally positive reception in the Google Play store, where it was released yesterday — though some of the excited commenters acknowledge that they are Foot Locker employees.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.