The white paper or webinar content described below has been produced by one of our sponsors.
Enable attribution across all channels, platforms and devices
The rise of native mobile apps has rendered traditional, cookie-based web attribution tools obsolete.
It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt.
This white paper from Branch Metrics covers:
- An overview of web and app attribution as they have developed.
- The challenges faced by today’s web and app attribution.
- The shortcomings of fingerprinting and cookie-based attribution methods.
- The benefits of industry-leading people-based attribution and its benefits.
Visit Digital Marketing Depot to download “Ultimate Guide to Web and App User Attribution.”