Evaluating Link Quality For SEO Campaigns

Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important.

BrightEdge conducted a study that showed organic search directs the majority of traffic online. And links drive rankings in organic search. If search is important to your business — and it should be — links need to be a marketing KPI in 2016.

But not every link is created equal. If you’re using links as a KPI in your online marketing, you’ll need to be able to evaluate link quality. Pursuing real, worthwhile links is paramount to search success.

Penguin Update Coming (Hopefully) Soon

Google has indicated that the next Penguin update should happen sometime this year.

With Penguin approaching, it’s a good time to evaluate link quality, including what’s already in your current backlink profile.

Although it’s likely too late now to avoid a Penguin devaluation if you have a fair amount of toxic links, the sooner begun the sooner done. Google has confirmed that Penguin will become a real-time algorithm, meaning if you do the cleanup work now, a relatively quick recovery might be possible.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Andrew Dennis

Andrew Dennis is a Content Marketing Specialist at Page One Power. Along with his column on Search Engine Land, Andrew also writes about SEO and link building for the Page One Power blog, Linkarati. When he's not reading or writing about SEO, you'll find him cheering on his favorite professional teams and supporting his alma mater the University of Idaho.