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Everything you need to know about the IAB ads.txt initiative
If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB's initiative to fight fraud and how to implement it.
We’ve all been exposed to a dodgy online shopping situation, or caught out by a vendor that definitely didn’t have access to the official merchandise they claimed to sell. Just ask this guy:
But, while receiving a not-as-advertised fashion item can make for a funny story, when your business relies on something you can only purchase online, dealing with scam artists seems a lot less entertaining.
In particular, this is a major problem facing anyone who needs to buy programmatic ads — or, in some cases, even agent-brokered ads.
You may have heard of “spoofing,” where ad buyers are tricked into paying for space that they don’t actually get. This happens in a number of ways, but one of the most common tricks is for a scammer to buy up cheap ad space from a low-end site and then list it as premium ad space on an exchange, at a much higher price. So, you might think your ad will be displayed on the prestigious NYTimes.com, but, in reality, you’re buying space on ConfusedHamsterMemes.com.
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