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Display Advertising

Expandable Native Gmail Ads Now Available To All In AdWords

Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and formerly referred to as Gmail sponsored promotions ads. To get started using native Gmail ads in AdWords, create a Display Network Campaign and […]

Ginny Marvin on September 2, 2015 at 6:42 pm
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native gmail image ads expandable

Google has announced the roll out of native Gmail ads to all AdWords advertisers.

The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and formerly referred to as Gmail sponsored promotions ads.

To get started using native Gmail ads in AdWords, create a Display Network Campaign and skip right past the ad creation stage when you’re creating the campaign. Go to the ads tab in the new campaign and choose Ad Gallery in the new ad drop-down. Gmail ads is now one of the gallery options.

gmail ad templates in adwords ad galleryThere are three template options (see above) and a custom HTML upload option for the expandable version of the ads. The Gmail image template features one image, the single promotion template combines an image, description and call-to-action button, and the multi-product template allows advertiser to feature multiple products when expanded.

Below are some examples of expanded ads.

expandable gmail adsTargeting options include keywords, affinity audiences, demographics, and topics. Advertisers only pay when a user first clicks to expand an ad.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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Channel: Display AdvertisingDisplay AdvertisingGoogleGoogle AdsGoogle: GmailNative Advertising

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