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Expanded text ads that kick butt

Wondering how to write great ads that convert in the age of expanded text ads? Columnist Mona Elesseily shares her tips and observations.

Mona Elesseily on November 4, 2016 at 1:30 pm

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve seen in testing and what is working for us with ETAs. I’ll also cover some pointers on elements you can include to make ads more effective and compelling to online searchers.

Note: Advertisers will no longer by able to create or edit standard text ads as of January 31, 2017, meaning that you should be fully transitioned to expanded text ads by then. It’s not too late, and there’s time to get things sorted.

Expanded text ads — what’s been working

We’ve done a fair bit of testing, and we’ve determined a few major takeaways in our initial ETA tests….

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Mona Elesseily

Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).