Facebook: 3.2 Billion Likes & Comments Every Day

In an effort to tout its advertising programs, Facebook is sharing some of its current worldwide activity statistics.

Among the most interesting:

• Facebook users create 3.2 billion likes and comments every day.
• Facebook users spend an average of 6 hours, 35 minutes per month on the site, almost double Google’s 3:20. (These are desktop-only hours.)
• Of Facebook’s 955 million monthly active users, 58 percent visit the site daily.
• Facebook’s 543 million monthly active mobile users represents 67 percent y-o-y growth.

There are also a lot of ad-related stats included, all of which have been published via infographic. Facebook watchers will surely have seen some of the stats before; they come from the company’s own legal/SEC filings as well as various sources including comScore and Nielsen.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.