Facebook Ad Controls Get Big Upgrade With Ad Set Targeting & Bidding
Facebook empowers ad sets -- giving advertisers the ability to make sweeping changes to the ads contained within.
One of the goofiest elements to Facebook advertising has finally been extinguished. A new campaign structure update that impacts all Facebook ad campaigns gives the newer “ad sets” the ability to feature targeting, placements and bidding.
Earlier this year, Facebook announced the new “ad set” groupings which ended up disappointing due to its lack of flexibility. While advertisers could group ads, the targeting and bidding controls still lived at the ad level, not the set level. This meant that anytime an advertiser wanted to change targeting or bidding for a group of ads, it still had to be done individually for each ad.
The new change gives power to that ad set – as users can now set the targeting, placement and bidding at the set level that will in turn apply to all ads in one fell swoop. This seems like a minor item, but will save SMBs without advanced bidding tools hours and hours when optimizing campaigns and should help Facebook continue to pull ad dollars away from Google.
For more information see the official post from Facebook.