Facebook ends Trending section & removes all products that integrated with the Trends API

Facebook is removing its Trending news topic section starting next week, along with products and third-party integrations that rely on the Trends API.

According to Facebook’s research, people found it to be less useful over time — and the company said that content in the Trending topics section accounted for fewer than 1.5 percent of clicks to news publishers on average.

“We’ve seen that the way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video. So we’re exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources,” writes Facebook’s head of news products, Alex Hardiman, on Facebook’s news blog.

The site says it is exploring new ways to surface news to users, referencing the “Breaking News” label for news headlines, and says it is testing a “Today In” section that would pull the latest breaking news from local publishers, officials and organizations.

Facebook also referenced the dedicated section in Watch for news video coverage: “Where people can view live coverage, daily news briefings and weekly deep dives that are exclusive to Watch.”

Facebook’s Trending section, launched in 2014, was designed to surface relevant news content from across the platform. In 2016, the site was accused of curating politically biased news, which resulted in Facebook altering the way news appeared in the Trending topics section — removing story descriptions to show only the headline and number of mentions.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.