Facebook Gives Page Admins Quick View Of Reach & Click Stats
Saving a trip to the Insights tab, Page administrators now can see basic performance statistics on each post at the Page level.
Want a quick look at how your latest Facebook Page post is performing? Facebook is now displaying stats for reach and clicks on the Page and News Feed level.
As first reported by Social Times, Page administrators no longer have to dig into Facebook Insights to see the most basic data about how posts are doing.
Here’s how it looks:
Such information and more is available within the Insights tab, of course. But having it displayed with every post is a handy feature, making a quick scan of performance possible.
A Facebook spokesperson confirmed that the feature has been rolled out to all Page admins in the United States. Some admins outside the US are also seeing it, but Facebook is still testing and hasn’t launched it globally.
One feature that apparently won’t be part of the display is a benchmark of how well a post’s reach and click stats compare with the average post from a Page. In testing, Facebook had displayed percentage figures that showed how a post over- or underperformed.
Postscript: A previous version of this post said the feature had been rolled out to all Page admins.