Facebook Gives The Gift Of GIFs To Some Brand Pages
The social network is testing the animated image format with a small selection of Pages. Wendy's and a Brazilian drink brand make the first move.
When Facebook finally started displaying animated GIFs this spring, Pages were shut out. Only personal profiles could share the fun of one of the internet’s most playful visual shticks.
A small number of Pages have been given GIF-ability as an experiment, Facebook confirmed. “GIFs can be a fun and compelling way to communicate, so we’ve started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages,” a company spokesperson wrote in an email. “We will evaluate whether it drives a great experience for people before rolling it out to more Pages.”
The same as in personal profiles, GIFs are posted on Facebook by pasting in a link from a third-party source like Giphy, Imgur or Tumblr. They won’t display if they are uploaded into the Facebook platform.