Live Blog: Facebook, Google & Pinterest Talk Audience Engagement At CES

It’s rare you see a panel with Facebook, Google and Pinterest on it — but that’s what we’ve got with a session today at CES about audience engagement. They’re not alone, but to be honest, I struggled with how best to sum-up a session called “The Art and Science of Driving the Connected Audience” without […]

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It’s rare you see a panel with Facebook, Google and Pinterest on it — but that’s what we’ve got with a session today at CES about audience engagement.

They’re not alone, but to be honest, I struggled with how best to sum-up a session called “The Art and Science of Driving the Connected Audience” without it sounding like it’s a panel about people being connected while driving a car.

Session title aside, there’s a great line-up of speakers who should be dropping some interesting insights and knowledge. They are:

  • Todd Spangler, NY Digital Editor, Variety (moderator)
  • Jake Katz, VP, Audience Insights & Strategy, REVOLT TV
  • Angie Barrick, Head of Media, Industry and Entertainment, Google
  • Jim Underwood, Head of Entertainment Strategy, Facebook
  • Tram Nguyen, Head of Media Partnerships, Pinterest
  • Howard Bass, Global Media & Entertainment Advisory Leader, Ernst & Young
  • Felix Gomez, Global Entertainment Director , YuMe

The session gets going at 2:15pm PT. Our live blog is below:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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