Facebook Continues “Getting Started” Ads Series With Introduction Of Custom Audiences
Continuing its effort to demystify its self-serving advertising process, Facebook published a how-to post about its Custom Audience targeting feature today.
The post, Facebook’s second installment in its “Getting Started” series aimed at small businesses, describes how marketers can upload customer lists from existing phone or email contacts or data from a website or mobile app.
From the post, which includes a very good video showing the drill:
When you upload your contact list, Facebook hashes the information. That means we make the data unreadable, so no one — including Facebook — can recognize it or see anyone’s individual information. All your customers’ info is used in an anonymous, privacy-safe way that lets you reach your audience while keeping their data private and secure.
Once your Custom Audience is created, it appears as an audience option when you create your ad. You can then deliver Facebook ads to your Custom Audience, or expand your ad’s reach by including other audiences as well.
When creating ads for your Custom Audiences, it helps to deliver messages that are relevant to each Audience. For instance, if you’ve built a Custom Audience of people that visited your website over the last six months without making a purchase, you might want to offer a promotion enticing them to visit once again.