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Zuckerberg: Facebook Mobile Ads To Be More Integrated Into Feed Than On Desktop
Sure, Facebook has been experimenting with integrating its ads more into people’s news feeds. But for the most part, they remain tucked off to the right. Expect that to change in mobile, says Facebook CEO Mark Zuckerberg
Asked if “mobile is a strength or weakness” for Facebook by Mike Arrington, who interviewed Zuckerberg on stage today at the TechCrunch Disrupt conference, Zuckerberg said that there’s plenty of engagement with mobile and that better monetization will follow, especially in that ads won’t be separated out.
“We’re not going to have ads in a separate column. There’s no room. The ads have to be more integrated … they have to be fundamentally integrated into the product,” Zuckerberg said.
Zuckerberg earlier in the interview also said, “We think we’ll make a lot more money” from mobile use of Facebook than desktop use and that people underestimate “how fundamentally good” mobile is for Facebook.
He also said that Facebook “bet too much” on developing its mobile app with HTML 5, calling it “one of the biggest mistakes … if not the biggest strategic mistake” for the company.
The decision made two years ago is only now been corrected, and over the coming weeks and months, he said to expect much more on the mobile front. Much of the work done to product a native iOS app for Facebook will help with other iOS apps that want to use Facebook plus pay off for native Android development.
And a native Android app is coming. When? “It’ll be ready when it’s ready,” he said.