• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Facebook’s New News Feed: The Before & After Look

Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of “rich” information shown about content. Below, some before-and-after from my own news feed. Let’s start with this: That’s what I saw […]

Danny Sullivan on March 7, 2013 at 2:54 pm
  • More

Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of “rich” information shown about content.

Below, some before-and-after from my own news feed. Let’s start with this:

old george

That’s what I saw at the top of my news feed in the old look, with a post from George Takei followed by a “Most Shared” box for Rolling Stone, showing me a popular story from the magazine, which I follow on Facebook. Now the new look:

new Facebook

The first big change is that much more space is being devoted to news feed. Both screenshots above are the actual size of what I saw on my screen.

In the article that Takei shared, the picture feels slight bigger, and the headline certainly is. No more tiny blue type on Facebook. The article’s host domain is also moved below. As for engagement metrics — Likes, Comments, Shares — those are given labels along with icons and placed into a nice reverse bar below the story, along with buttons allowing for engagement.

As for Rolling Stone, now the “Most Shared” box shows three different stories. On the downside, there’s no visual with any of these, no associated picture. But it’s still an attractive, inviting display.

Next, the TV show Archer shared a picture that came into my old feed looking like this:

Archer Old

Here’s the new look:

(99) Facebook-1

Again, the screenshots are exactly the same size as I saw them — so the picture gets more space, in part because caption info is overlaid on top of it.

Here’s another example, with a picture from Calafia Cafe:

calafia old

calafia new

How about video? Here’s a YouTube video share, old-style:

facebook video old

And the new:

(100) Facebook-6

There’s more space devoted to the unit, and it’s slightly more attractive. But the video doesn’t feel that much more inviting to watch. Still, if you do decide to, it expands and gets more room than with the old design. The old & new:

video expand old

video expand new

It’s a much different story when it comes to video you’ve uploaded directly to Facebook. Here’s an example from NASA, old and new:

facebook video old

facebook video new

In the old, you have a much bigger video space shown with sharing a Facebook video than a YouTube one. With the new, that space gets even bigger and more attractive. Of course, in either case, a click actually loads up an overlay page, to play the video in an even bigger space.

You know what else is bigger? The ads — at least horizontally. Here’s a side-by-side, old vs. new:

Ads side-by-side

I may add some further examples to those above later, but for now, that’s a taste of the old versus soon-to-be-new Facebook.



About The Author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Related Topics

Channel: Social Media MarketingFacebookFacebook: User InterfaceFeatures & Analysis

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • State of Email Marketing 2021 Report
  • Three Pillars of CRM Data Management
  • What Customer Experience Means in 2021
  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.