Get the most important digital marketing news each day.
Facebook Mobilizes The Like Button
Company previewed feature at F8 conference earlier this year.
Previewed at this year’s F8 Facebook developer conference, Facebook has officially rolled out the Like button for iOS and Android mobile app developers. The company said that developers had been asking for the feature for some time.
According to the company’s blog post:
People using a mobile app can directly Like the app’s Facebook Page, or any Open Graph object within the app, and share on Facebook. The mobile Like Button works seamlessly with the Facebook account the person is logged into on their device, allowing people to Like any piece of content, while in your native app.
In its post Facebook also suggested some use cases and illustrated some best practices for the mobile like button:
- Determine the most relevant moment to show the Like Button
- Position the Like Button for high engagement
- Create an engaging Facebook Page
Each of these scenarios is more fully discussed in the post.
As Facebook’s most engaged audience has shifted to mobile it’s important that the company’s desktop features and capabilities be fully available to publishers and developers in that environment as well.
In Q2 Facebook said that mobile daily active users exceeded 650 million. Monthly active users were over 1 billion. Ad revenue generated via mobile devices represented 62 percent of the company’s total Q2 advertising revenue.