Get the most important digital marketing news each day.
Facebook Passes Google As Most-Visited Site In Brazil
Google’s dominance outside the U.S. is taking a slight hit with news today that Facebook has overtaken it five times this month as the most-visited website in Brazil. The news comes from Serasa Experian (link in Portuguese), the Brazilian version of Experian Hitwise.
The company reports that Facebook first beat out Google for most visits back on April 1st, then again on April 6th and April 8th. It happened for the fourth and fifth times this past weekend, when Facebook was the most popular site in Brazil on both April 14th and 15th.
On the 14th, Facebook received 10.86 percent of all website visits, compared to 10.85 percent for Google. On April 15th, the difference was more pronounced with Facebook getting 10.98 percent of all visits to Google’s 10.55 percent.
Experian reports that Facebook’s traffic in Brazil is up almost 87 percent over the past six months.
Earlier this year, Facebook made news when it surpassed Orkut to become the top social networking site in Brazil. Today’s news is a step beyond that, with Facebook now competing against Google as the most visited website overall there.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.