• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land

Lean into your data

To improve CX, brand loyalty

What's ahead for ad tech?

More consolidation

Events

Join us at SMX Advanced!

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home
Social Media Marketing

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue

Greg Sterling on October 30, 2013 at 4:43 pm
  • More

Facebook-Home-LogoThis afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02  billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’ consensus estimates.

Growth was strong virtually across the board. Facebook’s stock is up in after-hours trading.

Facebook advertising revenue was $1.80 billion for the quarter. That was a 66 percent increase over Q3 2012. Significantly, mobile delivered nearly half (49 percent) of Facebook’s ad revenue in Q3. That’s up from 41 percent last quarter.

Facebook said that in September it had 728 million daily active users, signifying growth of 25 percent YoY. There were 1.19 billion monthly active users, up 18 percent.

Monthly active mobile users totaled 874 million on a global basis (45 percent YoY growth). And mobile daily active users came in at 507 million.

Below are some key earnings slides:

Facebook Q3 2013 ad revenue Facebook ad revenue by geography Facebook daily mobile users

Payments (and fees) are a non-trivial source of revenue for Facebook and could represent a significant contributor over time, depending on how aggressive the company wants to get with e-commerce payments and offline mobile payments.

Facebook payments revenue

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

Popular Stories

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Best practices for a new era of brand safety
What is brand marketing?
6 of the best social listening tools for 2019

Related Topics

Channel: Social Media MarketingFacebookFacebook: AdvertisingFacebook: Business Issues

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Digital Agency e-Book
Sign up for our daily newsletter
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.