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Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue

Greg Sterling on October 30, 2013 at 4:43 pm

This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’ consensus estimates.

Growth was strong virtually across the board. Facebook’s stock is up in after-hours trading.

Facebook advertising revenue was $1.80 billion for the quarter. That was a 66 percent increase over Q3 2012. Significantly, mobile delivered nearly half (49 percent) of Facebook’s ad revenue in Q3. That’s up from 41 percent last quarter.

Facebook said that in September it had 728 million daily active users, signifying growth of 25 percent YoY. There were 1.19 billion monthly active users, up 18 percent.

Monthly active mobile users totaled 874 million on a global basis (45 percent YoY growth). And mobile daily active users came in at 507 million.

Below are some key earnings slides:

Payments (and fees) are a non-trivial source of revenue for Facebook and could represent a significant contributor over time, depending on how aggressive the company wants to get with e-commerce payments and offline mobile payments.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.