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Facebook Report: Carousel Ads Grew 55% In Q3, Advertiser Budgets Were Up 16% Over Previous Quarter

Study sees 18 percent increase YoY in mobile spends globally.

Greg Finn on October 22, 2015 at 8:30 am

A new global benchmark report from Nanigans, an advertising automation software company, takes a look at global trends across various verticals throughout the last quarter. Some interesting intel is inside, including an increased ad spend vs last quarter and solid adoption around new ad types.

Looking at the same advertisers in Q3 of 2015 versus Q2, those brands’ spends rose 16 percent on Facebook. Looking at the spends even further, Nanigans saw an 10 percent increase YoY in mobile spends.*

The ad type that saw the biggest growth Y0Y was the carousel ad. These units that showcase up to five scrollable products or images saw an increase of 55 percent more ad spend in Q3 2015 than in Q3 2014. Those advertisers looking for Direct Repose continued to allocate their budgets on Unpublished Page Post ads, Mobile App Install ads and Domain ads. These three ad types made up 96 percent of all ad spend over the past year.

Another interesting finding was that while the average cost per click (CPC) was up just two percent globally YoY, the global click-through-rate (CTR) was up 69 percent YoY.

For this and much more information, head over to Nanigans for a free report download.

*Edited to reference QoQ instead of YoY.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.