Facebook Reports 60 Million People Shared 200 Million Super Bowl 50 Moments
Last night's game ranks second to last year's match-up between the Patriots and Seahawks for most Super Bowl buzz on the social media platform.
Facebook released its numbers for last night’s Super Bowl 50, reporting 60 million Facebook users shared 200 million posts, comments or likes around the game.
For its top three social moments, Facebook listed the halftime show with Beyoncé, Coldplay and Bruno Mars, the final game whistle and Lady Gaga singing the National Anthem. The Super Bowl 50 kick-off ranked fourth, followed by Denver Broncos quarterback Peyton Manning being sacked by the Panther’s Kony Ealy early in the fourth quarter.
The most-mentioned players during Super Bowl 50 were Peyton Manning, with 10 million people engaging in more than 19 million interactions, Cam Newton with five million people and eight million interactions, and Super Bowl MVP Von Miller ranking third, with 1.8 million people and 2.7 million interactions.
For the halftime show, Coldplay won the most interactions on Facebook, with six million people generating 9.3 million interactions. More than five million people generated 8.8 million interactions around Beyoncé’s performance, and Bruno Mars had 3.8 million people creating 5.3 million interactions.
Of the video ads shared on Facebook during the game, this trailer for “X-Men Apocalypse” has earned nearly three million views and garnered more than 117,000 likes, 5,000 comments and 51,000 shares since being posted last night:
According to Facebook, Super Bowl 50 ranked second for the most Super Bowl activity on the site, behind last year’s match-up between the New England Patriots and Seattle Seahawks, which holds the record for most Facebook conversations of any Super Bowl game.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.