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Social Media Marketing

Facebook rolls out new Group features & launches pilot support program for admins

Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log.

Amy Gesenhues on May 24, 2018 at 12:27 pm
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Facebook has rolled out a number of new features for Group admins designed to help keep groups safe and make it easier for admins to manage their online communities.

It also launched a pilot support program where Group admins can report issues, or ask a question, and get a response by the next day. (The support program is only available right now to a limited number of Group admins on iOS and Android in English and Spanish.)

Among the new features, Group admins now have an automated process to notify Group members why their content may have been removed for breaking content rules. Marketing Land VP of Growth and Engagement Monica Wright did a little digging and found that Group admins can choose from four “starter” rules for their Groups but are allowed up to 10.

Group admins and moderators can also collaborate and keep a log of deleted posts via the admin activity log, as well as choose members whose content can post automatically without being reviewed.

“Group admins can spend a lot of time managing their groups, and look for ways to do so more efficiently,” says Facebook Product Management Director Alex Deve. Pre-approving certain members so that their content doesn’t have to be reviewed will be a time-saver when it comes to Group admin duties.

Facebook has also created an online learning resource for Group admins that includes tutorials, product demos and case studies aimed at teaching them how to keep their communities safe and engaged.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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