• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Google Narrows Facebook’s Social Login Lead In Janrain’s Q4 Report

With big gains in the Music and Consumer Brand categories, Google pulls within 3 percentage points of the social network, 43%-40%.

Martin Beck on January 9, 2015 at 11:04 am
  • More
janrain-q4-2014

Google cut into Facebook’s lead in the social login market in the fourth quarter of 2014, according to data released Thursday by online customer management firm Janrain.

After gaining share for two consecutive quarters, Facebook dropped 3 percentage points to 43% in Q4. That’s only 3 points above Google’s 40%, the closest margin since Facebook took the lead in Janrain’s data in the first quarter of 2011. Google’s Q4 increase was 6 percentage points.

So what’s going on?

Jamie Beckland, Janrain’s vice president of marketing, said Google’s gains can be attributed to the company’s efforts to unify identity across products such as Gmail, YouTube, Android and Google+, “making it a lot stickier for those customers who use one or more of their services.”

Beckland continued: “At the same time, Facebook made headlines throughout 2014 around issues like data privacy — which may have contributed to some social login users choosing to go with another identity provider for lack of understanding how their data is shared or used by a brand. We do know, however, that both companies’ updates to their social login apps this year — Facebook’s new anonymous login and line-by-line control, as well as Google’s deprecation of Google login in favor of Google+ — will likely move the numbers again.”

It must be noted that Janrain’s results are only one snapshot of the social login market; the company pulls the data from the hundreds of clients that use its platform. Gigya, another provider of social login widgets for websites, won’t release its Q4 report until later in the month, but its Q3 results showed Facebook with a 58% to 24% advantage over Google.

And LoginRadius, another competitor, released a report this week showing Facebook’s lead at a dominating 65%-25%. LoginRadius, which says it provides social login and sharing tools for 120,000 websites globally, shows that Facebook’s lead has never been higher since it began tracking in January 2013.

Social-Login_Preference-Users

In other words, your mileage may vary. All sources agree, of course, that after Facebook and Google there’s a huge dropoff in the overall results. Part of that is due to the fact that most websites with a social sign-in widget include Facebook and Google as options — LoginRadius pegs percentages of use by sites in its network at 97% for Facebook and 69% for Google with Twitter (51%) and LinkedIn (48%) the only other providers near 50%.

LinkedIn Moves Into The B2B Lead

Janrain’s Q4 results show that LinkedIn is now the top choice for B2B social logins, gaining 6 percentage points over Q3. The career-focused social network now has a 35% B2B share according to Janrain. Google (28%) and Facebook (24%) each dropped 3 percentage points compared to the previous quarter.

janrain-q4-2014-b2b

Facebook maintained double figure leads in each of the other verticals tracked by Janrain — Media, Retail, Entertainment/Gaming, Music and Consumer Brands, but Google pulled significantly closer in Music and Consumer Brands. Google gained 12 percentage points in Music, while Facebook lost 8, leaving Facebook with a 51% to 28% advantage. In Consumer Brands, Facebook leads 49% to 38% after falling 3 percentage points; Google gained 7 percentage points in the category.

For a more detailed look at the data and more charts, see Janrain’s blog.

You can download LoginRadius’ report here.



About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Channel: Social Media MarketingFacebookSocial Media MarketingStatistics: Popularity & Usage

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

White Papers

  • Nielsen Annual Marketing Report: Era of Adaptation
  • Global Social Media Advertising Trends Among Retailers in 2021
  • 2020 Hispanic Market Report
  • Delivering Audio Success: Industry Trends in Streaming Audio & Podcast Performance
  • Ten Tips for Acquisition Email Success
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $149

h
Receive daily marketing news & analysis.

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.