Facebook VP: 5 years from now, your News Feed will be “probably all video”

Matt McGee on
  • Categories: Channel: Social Media Marketing, Facebook, Facebook: News Feed, Facebook: Video, Video
  • If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes true, it’ll be “all video” within the next five years.

    Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International Summit in London today that Facebook “will be definitely mobile” in five years and predicted that it “will be probably all video,” too.

    Though she didn’t give any specific numbers, Mendelsohn confirmed that Facebook users are posting less text-based status updates and more media.

    “If we look already, we’re seeing a year-on-year decline on text,” she said. “We’re seeing a massive increase, as I’ve said, of both pictures and video. So I think, yeah, if I was having a bet, I would say … video, video, video.”

    Video has been a key growth metric for Facebook. Earlier this year, the company said that 500 million users watch video on Facebook every day, and time spent on video content had reached 100 million hours daily.

    Mendelsohn told the summit audience that she thinks video offers a better way to tell stories, and she predicted that 360 video — another product Facebook has been pushing heavily lately — will eventually move beyond being a novelty. She said, “360 will feel very common, whereas today it still feels a bit, ‘Oooh, that’s interesting. That’s different.’ It’ll just be commonplace.”

    Fortune.com has posted this clip of Mendelsohn’s appearance where she shares her predictions on what Facebook will look like in five years.

    About The Author

    Matt McGee
    Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.