Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown
What marketers need to know from Facebook's Q3 2017 earnings report.
Tim Peterson on November 3, 2017 at 9:00 am
Neither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine.
Before Facebook was outed as a tool for Russian trolls to try to sway last year’s US presidential election, and before the company disclosed a series of measurement errors, its executives warned that Facebook’s advertising revenue growth would slow in the second half of 2017. But that has yet to (really) happen.
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