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Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown
What marketers need to know from Facebook's Q3 2017 earnings report.
Neither political controversies nor measurement mishaps nor its own execs’ warnings have slowed Facebook’s advertising machine.
Before Facebook was outed as a tool for Russian trolls to try to sway last year’s US presidential election, and before the company disclosed a series of measurement errors, its executives warned that Facebook’s advertising revenue growth would slow in the second half of 2017. But that has yet to (really) happen.