• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Social Media Marketing

Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps

Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics.

Amy Gesenhues on September 6, 2018 at 4:01 am
  • More

Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page.

Formerly called dynamic ads for travel for flight, the new ads let advertisers go beyond the previous retargeting ad tactics that limited ads to customers who had visited the airline’s website or app.

From Facebook’s head of US travel, Christine Warner:

We know how important it is for travel advertisers to reach the right people with the right message, personalized depending on where a traveler is in their decision journey. With the expansion of our Flight Ads solution, airline advertisers can now reach more people on Facebook who have expressed plans to travel — from new customers who are still deciding on a final destination to those who know where they’d like to go and are zeroing in a specific flight.

Facebook used the example of someone visiting several airline websites and airfare apps to scope out costs for a holiday trip to Mexico, explaining how airlines can now use Flight Ads to reach those people and deliver ads that show relevant flight costs and information.

“In addition, travelers that visit a travel-related Facebook Page, but have not yet chosen a trip destination may see an ad to visit an airline brand’s site,” Facebook said on its business blog Thursday.

Facebook has allowed a limited number of advertisers to try out the new Flight Ads, including Air France and Hopper, an airfare app. Air France, which used the ads to drive targeted search volume to its website, saw costs per search drop 66 percent. Hopper experienced a drop in app install costs and a lift in engagement rates as a result of the Flight Ads.

“Opening up prospecting for Flight Ads has made a huge difference on our campaign performance,” says Hopper’s head of user acquisition, Simon Lejeune. “Our cost per install dropped by almost 20 percent on Facebook and the interaction rates skyrocketed due to the increased relevance of the ads.”

Facebook says the Flight Ads will be available globally to all advertisers in the coming weeks across its platform, Instagram and its Audience Network.


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: Social Media MarketingFacebookFacebook: AdvertisingFacebook: MarketingFacebook: PagesSocial Media MarketingSocial Media Marketing: Advertising

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
  • Data SEO – The Next Big Adventure
  • Getting Started with Email Marketing Automation
  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok